Fifth Birthday Party Identity

Logo, Invitation, and Apparel Design For this project, I created a cohesive visual identity for a five-year-old’s dragon-themed birthday celebration. The goal was to design a logo, party invitation, and t-shirt that captured the imagination and excitement of the theme while staying clean and bold enough for print across multiple formats. The centerpiece is a custom "Dragon 5" mark (part numeral, part mythical creature) complete with winged elements and a serpentine tail. The dragon-scale texture adds depth and playfulness without overwhelming the composition. The invitation layout features oversized typography with embedded graphic elements to create a sense of scale and surprise—like the dragon eye breaking through the type. The supporting materials, including the t-shirt and envelope liner, carry the scaled pattern and branding through for a fully immersive party experience. Designed to delight kids and impress design-minded parents alike, the system balances whimsy with typographic clarity and attention to production detail.